A pricing guide is a sales tool. It should make good-fit clients excited to book and politely filter out the rest.
“Sessions from $230” answers the first question every inquiry has. Hiding prices tends to attract bargain hunters and waste your time on calls that go nowhere.
Session length, number of edited images, gallery delivery time, and print rights. Specific inclusions make a price feel justified.
Two to four packages per session type is enough. Add-ons such as extra images, rush editing, or albums go below.
Retainer amount, rescheduling, and travel fees, in a sentence or two each.
Your pricing guide is often the first thing a client sees after your portfolio. It should look as considered as your photos.
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